CHANGES THAT MATTER

Product trends

Find growth, declining sales and weakening profitability—including beers outside the top ten. Expand a product to explore the change.

Year Window Compare against Product group Beer range Client group Sales measure Minimum turnover in either period (€) Product

Periods end at the latest recorded sale, capped at today. Year clips the window. Both periods use the same filters and current range assignments. Choose All years for an uninterrupted rolling window.

Sales signals use your selected measure. Profitability watches falling margin or profit per liter. A product can have several signals, but appears once. Changes may reflect seasonality or availability as well as demand.

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